Making Your Banking High-Street Presence Work Harder: Be First to Market with New Offers
In a world where instant updates are the norm, being first to market with rate changes and new offers is critical. Customers, myself included, are always on the lookout for the best ISA or mortgage deal, and switching banks has never been easier.
If you have a high-street presence, your branches are a powerful yet underutilised marketing channel. With the recent news of more big banks leaving the high street, your physical footprint becomes a unique selling point—but only if it’s working for you. Window displays should be working as hard as your digital ads, but traditional print signage makes real-time updates impossible.
The Problem with Print
Let’s say the Bank of England announces a base rate cut, and you want to promote a new mortgage product. The typical process?
Design brief to the creative team
Multiple review and approval stages
Legal sign-off
Printing and distribution to branches
Staff manually updating window displays
By the time your posters are in place, weeks have passed—and your competitors may have beaten you to it.
A Smarter, Instant Solution
What if you could replace all those steps with just one? With Savard’s digital signage platform, rate updates and new offers can be displayed instantly across all your branches.
Here’s how it works:
✅ Fully integrated with your content management system
✅ Automatic, dynamic updates when new rates go live
✅ Personalised messaging for each branch location
✅ No design briefs, no printing, no distribution delays
Your screens become another digital marketing channel, allowing you to promote everything you would normally share online—offers, announcements, and brand messaging—all in real-time.
Why It Matters
For banks and building societies committed to the high street, this isn’t just about speed—it’s about impact. Engage customers the moment they’re making financial decisions, with messaging that’s always fresh, always relevant, and always on-brand.
Interested in How This Could Work for You?
This is just one way the Savard platform helps banks and building societies stay ahead. If you’d like to explore how digital signage can transform your branches, let’s chat.