Maximise Sales and Engagement: Smarter Digital Signage for Trade Counters
For trade counters, customer experience and efficiency are everything. Whether serving tradespeople picking up online orders, browsing catalogues, or making last-minute purchases, the environment needs to be dynamic, informative, and fast-moving. Yet, many trade counters still rely on static print signage—missing the opportunity to engage customers in real-time, promote offers instantly, and even generate additional revenue. With a captive audience experiencing longer dwell times as they wait for their orders to be processed and located in a warehouse, digital signage is the perfect way to grab their attention at the point of purchase.
The Problem with Print
Most trade counters understand the importance of in-store advertising. However, traditional print materials come with serious limitations:
Time delays – By the time new promotions are printed and distributed, the offer may have lost impact.
Manual updates – Staff need to replace posters, which can be inconsistent and time-consuming.
Limited flexibility – A static poster means only one message at a time, rather than dynamic, rolling promotions.
No real-time updates – If a supplier launches a new product or a promotion changes, print signage can’t adapt instantly.
A Smarter, More Efficient Solution
What if your trade counter signage could update instantly, be controlled centrally, and roll out promotions across one or hundreds of locations at the click of a button? With Savard’s digital signage platform, it can.
Here’s how it works:
✅ Instant updates – Display the latest offers, product launches, and promotions across all trade counters in seconds.
✅ Centrally controlled – Manage signage from HQ, ensuring consistency and compliance across all locations.
✅ Dynamic content – Rotate multiple promotions, rather than being restricted to one static message.
✅ Seamless integration – Connect with your existing content management and stock systems for real-time updates.
✅ No printing, no manual updates – Just automated, always-relevant content that drives sales.
An Additional Revenue Stream
With the ability to show multiple messaging, there is the potential for manufacturers and brands to purchase advertising space to showcase new products and promotions directly to tradespeople at the point of purchase. This transforms your screens from a cost into a revenue-generating asset.
Why It Matters
For trade counters, digital signage isn’t just about aesthetics—it’s about efficiency, engagement, and increasing sales. By moving away from print, you gain the ability to adapt in real time, drive impulse purchases, and create an additional income stream through supplier advertising.
Interested in How This Could Work for You?
This is just one way the Savard platform helps trade counters stay ahead of the competition. If you’d like to explore how digital signage can transform your locations, let’s chat.